AllianceBlock Announces Collaboration with Clay, World’s Top Brand and UI/UX Agency

An important part of AllianceBlock’s mission is to make blockchain and cryptocurrency technology easy and accessible to everyone. Whether you are a retail participant or a managing director at an upper-tier hedge fund, you need to be able to access opportunities that DeFi holds in a seamless, familiar way. On the one hand, we continue this mission through the development of our products included in the Compliance Layer of the AllianceBlock Protocol; on the other hand, we understand that good design and seamless user experience will be as important to mass adoption. This is why we’re happy to announce our collaboration with Clay, a San Francisco-based agency with a track record in industry-leading and award-winning UI/UX/Design. Our collaboration will take us further in bridging the gap between traditional finance and DeFi by presenting our solutions in the most intuitive way possible.

Clay’s Past Clients Include Coinbase, Google, Slack and Facebook

As one of the world’s leading branding and UX firms, Clay works with Fortune 100 companies and a hand-picked selection of Silicon Valley unicorns. These range from established internet giants like Facebook to the hottest blockchain upstarts like Coinbase. Other clients include Google, Slack, and CreditKarma. The team is one of the only to combine the traditional role of agencies with full-service, award-winning UI/UX design development. Their clients are guaranteed a holistic approach to how they look and function as well as how their brand is represented. Now, Clay is working with AllianceBlock on creating a cutting-edge brand identity and user experience that speaks directly to our target audiences. The collaboration will include Clay’s development of UI/UX at Devraaj, our technology partner leveraging AllianceBlock’s open-source technology. We’re expecting the first results in Q1 2022.

Collaboration Will Include a Full Website Rebrand and Design of AB’s Product Suite

AllianceBlock will benefit greatly from Clay’s help in creating an industry-leading design that makes our vision understandable to both young DeFi projects and Wall Street veterans alike. They will be working with us to completely revamp our online presence as well as improving the interfaces and user experiences for all of key products that are built on AllianceBlock’s open-source technology.

We’re confident that once we’ve implemented these upgrades our services will be simpler and more helpful to our users. More importantly, they will help us make our solutions accessible to an increasing number of people from all sectors who are looking for an interoperable and compliant way to interact with blockchain technology and DeFi.

Our CEO and Founder Rachid Ajaja shared his outlook on the collaboration: “Here at AllianceBlock, we pick our partners, clients, and suppliers very carefully. The collaboration with an industry-leading and award-winning agency like Clay is a strategic, far-sighted move that will benefit not only our brand and ecosystem, but also the entire DeFi scene. A seamless, competitive user experience that feels familiar to the mainstream user combined with a memorable brand identity will be key in inviting more participants too AllianceBlock from retail to institutions. As a chain-agnostic project connected to the industry’s leading protocols, that opportunity is sure to trickle down to all major networks.”

About AllianceBlock

AllianceBlock is bridging the gap between decentralized finance (DeFi) and traditional finance (TradFi), by remedying issues that exist in both spheres and linking them more closely together. They see the future of finance as an integrated system in which the best of both worlds can work together to increase capital flows and technological innovation.

Building this future by bridging traditional finance with compliant, data-driven access to new decentralized markets, DeFi projects and ecosystem-scaling tools such as funding and interoperability. As such, they are building a next-generation financial infrastructure that aims to provide regulated financial entities around the world with the tools they need to seamlessly access the DeFi space.

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