Attention: We’re currently running a spotlight on the success of LMaaS — it includes client and product AMAs, informative content and a few surprises in between. Join us for LMaaS week!
DeFi has come a long way in the last year. Markets have grown, projects have risen, and, despite “black swan” events such as hacks and governmental intervention, they have continued to thrive. DeFi is also starting to enter the mainstream media; for example, the Economist recently talked about decentralized finance as its cover story. While DeFi is now estimated to have an overall market value of over 111 billion USD (source: CoinGecko), there are still challenges, particularly to new projects looking to start and for new users entering the space.
One of the major challenges for a new project looking for liquidity mining and entering the market is the lack of industry tools. This is an issue we faced, so LMaaS (“Liquidity Mining as a Service”) was the solution we created, and now we are now making it available to the wider market. Many new projects are not aware that there is a better way to generate liquidity or that services such as LMaaS are available to support them in this area.
Even though the platform was only launched in May this year, we have already seen multiple projects leverage LMaaS, taking advantage of the benefits.
“Using AllianceBlock’s LMaaS allowed us to launch a liquidity program without sacrificing our own development bandwidth. This helps us scale and focus on our own products, whilst still launching a user-friendly program.”
Zain Rana — Founder, Dafi.
Improving DeFi for Projects and Their Users
AllianceBlock LMaaS (Liquidity Mining as a Service) is a solution for DeFi projects looking to improve their liquidity and a solution for DeFi users and traders looking to provide liquidity, stake their tokens, or both with their favourite projects. A next-gen, fully audited product, designed to resolve a range of issues without requiring any code development for the projects using it to launch their own liquidity mining and/or staking platform.
Our goal was simple. To create an easy process for new projects looking to increase their token liquidity, as well as a digital staking and liquidity provider hub for users looking for the best way to put their digital assets to work.
Since we launched it has proven a hit with several projects, such as Dafi and Polkalokr, who are already using the platform to improve their liquidity and to increase their connection to the community. Even in these early stages they are seeing considerable increases in their token liquidity and user-base, and have proven happy with the support they have received from the AllianceBlock team.
We’ve built LMaaS around the AllianceBlock token, $ALBT, an ERC-20 token created in accordance with the best practices for the token standard, and currently supporting Ethereum, BSC, Polygon and Avalanche, plus multiple DEXs.
On top of this, we also offer a bridging solution between platforms, so users can seamlessly operate between chains to increase their token utility.
Your Brand, Your Goals, Your LMaaS
The LMaaS platform offers a way for DeFi projects to create fully branded and customised liquidity mining services for their users, with full support from AllianceBlock throughout the process, requiring no code at all. We fully brand the solution to match the client’s project, and based on previous clients, they can build up to 2x (or more) token liquidity, all simply managed through a dedicated dashboard.
Projects are able to deploy liquidity pools, launch liquidity mining and staking campaigns, across chains and DEXs, while having full access to a number of powerful analytics tools to track the KPIs which matter to them, giving them the opportunity to optimize their strategies and allocate rewards more effectively.
In addition, once a pool is set up it will be listed on our project portal, showcasing the service to a much wider range of users and bringing new interest to the project. For the project’s end-users, and users on all DeFi projects using the system, they will find a range of staking options and projects available, offering them plenty of choices and the ability to easily manage their own risk.
“The experience provided by ALBT has been second-to-none — from onboarding and educating us about their project, to supporting us in setting up our first LMaaS program, the team’s services and work ethic is on fire.”
Anis Ahmed Chohan — Co-founder & CTO Polkalokr
In a Decentralized World, Users are Everything
Cryptocurrency tends towards a high level of entry both in technical skills and in the understanding of the products. While we are moving from the early-adopter focus of projects throughout the ecosystem, using staking services is still often complex and far from user-friendly. Adding onto that the challenges of finding a quality project to purchase and stake, results in the market tending towards those already involved in cryptocurrency and recirculating existing funds rather than bringing in new money.
AllianceBlock aims to change this by creating a user-friendly location where anyone can come to find staking solutions and options to match their goals, which we believe is essential for creating wider adoption and bringing new money into the ecosystem.
“It’s time to get DeFi to the next level. DeFi deserves it, the users in DeFi deserve it and LMaaS will help get DeFi there. A next generation user experience is part of that. We will keep striving to have the best user experience, through research, collaboration and engaging with our own and other project’s communities in order to get there.”
Matthijs de Vries — Co-founder & CTO AllianceBlock
AllianceBlock has launched their own liquidity mining and staking platform on LMaaS as well with a TVL of around 50M USD. With a project running on our LMaaS, users will be able to provide liquidity to the pools and stake their tokens, and in return they will earn rewards (ALBT, or client tokens) based on a number of factors.
The flexibility of the platform means projects utilising it will be able to set the exact needs of their model and tailor their staking and liquidity mining campaign rewards and process towards their target audience, while the liquidity mining and staking “hub” shows their project to new audiences.
For the users, they will get the opportunity to participate in a range of liquidity mining campaigns, receive their yield through (also single-sided) liquidity mining, and overall manage their risk more easily. As part of this process, users will also be able to allocate their liquidity across chains and between multiple pools, with automated machine learning and predictive tools to help them ensure they get the best results from each campaign.
Want to Know More?
We’re currently running a spotlight on this innovative solution, with client and product AMAs, informative content and a few surprises inbetween. Join us for LMaaS Week!
To find out more about LMaaS and our other current and upcoming solutions jump into the conversation in Telegram at https://t.me/allianceblock.
If you are running a DeFi project and are interested in increasing your own liquidity, reach out to us for one of our team to arrange a chat about how we can work together.
About AllianceBlock
AllianceBlock is bridging the gap between decentralized finance and traditional finance, by remedying issues that exist in both spheres and linking them more closely together. They see the future of finance as an integrated system in which the best of both worlds can work together to increase capital flows and technological innovation.
Building this future by bridging traditional finance with compliant, data-driven access to new decentralized markets, DeFi projects and ecosystem-scaling tools such as funding and interoperability. As such, they are building a next-generation financial infrastructure that aims to provide regulated financial entities around the world with the tools they need to seamlessly access the DeFi space.
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