AllianceBlock’s Technology Integrated Into VISIV to Accelerate Innovation in the Electronic Music Industry
At AllianceBlock, we pride ourselves on building the end-to-end DeFi infrastructure that projects of all sizes and from all industries can use to accelerate innovation and unlock new business opportunities. We recently announced plans to extend our solutions to unlock new liquidity in the Economy of Things with peaq, and accelerate innovation on Polkadot’s parachains with Supercolony.
Today, we’re proud to announce that we’re extending our solutions to the electronic music industry to bring it into the web3 era through a collaboration with VISIV, a hybrid physical-digital electronic music events company. Valued at $7.3 billion at its peak in 2019, the global electronic music market needs to access the opportunities of web3 in order to not only survive, but thrive.
VISIV, is here to facilitate the gateway for electronic music events and promoters into web3 features such as NFTs, gamification and metaverse experience. To achieve their mission, VISIV will integrate AllianceBlock’s technology including our upcoming NFT solutions, LMaaS, Bridge and much more.
Upcoming Techno Event Will Take Place at Europe’s Largest Indoor Arena with a Metaverse Feature That Can Be Accessed at South By Southwest (SXSW) Festival
AllianceBlock’s technology integration with VISIV will see its first usage in the coming days. VISIV will host a hybrid techno event this coming Saturday, the 19th of March 2022. The physical part of the event will be held at the La Defense Arena in Paris, which is Europe’s largest indoor arena. The roster includes some of the biggest names in the techno world — Ben Klock, Marcel Dettmann, DVS1, Rødhåd, and Helena Hauff included.
The event has caught the attention of top crypto and electronic music media including Crypto News, We Rave You and Business News. You can grab tickets here.
That’s not all; the event will open up the techno world to the digital ecosystem of global electronic music lovers. Through a partnership with VR Room, a virtual reality and metaverse tech provider, VISIV will create a unique Metaverse experience that will be accessible to all ticket holders who cannot make it to Paris in time. They will also add new reach to AllianceBlock’s technology with a dedicated access point for remote techno lovers at 2022’s edition of South By Southwest (SXSW), one of the world’s biggest tech and culture events.
VISIV Will Integrate AllianceBlock’s NFT Bridging and Fractionalization Solutions, Amongst Other Products
In order to realize its mission, VISIV will use a variety of AllianceBlock’s solutions. Some of the main ones necessary for its foundations will be the NFT and Cross-Messaging Protocols, recently discussed in a #TechTalk AMA by our product owners.
We will be providing more information about the NFT Protocol in the coming weeks. To give some context however, the NFT Protocol is a key element in our end-to-end infrastructure to help accelerate innovation using decentralized technology. This layer of smart contracts is designed to make it simpler to create NFTs out of physical or digital assets and programmatically imbue those NFTs with attributes. With a generic composable architecture, we are able to represent a virtually infinite amount of properties within the NFTs that would enable/restrict access to features and embed important information within the NFTs themselves.
This protocol will allow VISIV to develop their own token and NFTs, which will be an inherent part of any experience they curate. Every NFT issued will be a living NFT — evolving according to the properties and assets that will be attached or detached from the ticket holder’s NFT. As a result of this flexibility, VISIV and future projects using our protocol, will be able to create truly unique and custom assets that open up new participation modes, membership tiers and investment opportunities.
AllianceBlock’s Tech Integration into VISIV Means Increased Utility for ALBT
In order to facilitate its business goals, VISIV will utilize many of our solutions and directly impact the utility of the ALBT token in the real world. Aside using the NFT Protocol, the VISIV ecosystem will use the AllianceBlock DeFi Terminal, Bridge and DEX further down the line — all of these products will require fees in ALBT. Adding to this, NFTs in VISIV’s infrastructure will be purchased with either $VISIV or directly with our native token.
Importantly,VISIV will offer its infrastructure to other companies in the lucrative global electronic music industry. The more events it onboards on its platform, the more new users for our products and utility for our token we are likely to gain.
Three Types of NFTs Are Available for This Event and incoming Ecosystem
VISIV will utilize our solutions to create three types of NFTs that techno lovers can use to participate in the event and in the upcoming ecosystem.
The first NFTs will be realistic 3D models representing every artist in the event line-up. Only one unique NFT will be made per artist and distributed (and re-distributed) in fractions of the original tokens. This means that an artist’s avatar can be collectively “owned” by many different people. NFTs also provide an additional revenue stream for electronic music artists.
The second type of NFT will be based on the brand’s own visual identity and will take the form of 7 visible fatal sculls, each with its own shape and description. once purchased they will be able to unlock possibilities such as avatar use and skinnable items in the metaverse. There will be many other surprises in each NFT and exciting collectible opportunities.
The third NFT represents thee event as an experience transformed into digital art. Owners of this NFT will be allowed unlimited access to experiences in the Metaverse, and a percentage of sales will be given back to the relevant artists.
You can collectively own one of the performing artists, VISIV’s Deadly Skull, or a part of the experience with a few secret bonuses. All attendees of the event will also receive an airdrop of $VISIV tokens, an upcoming utility token of this musical ecosystem.
For more information about how to buy tickets and become eligible for VISIV NFTs and airdrops visit their website.
Rachid Ajaja, CEO and Co-Founder of AllianceBlock said:
“AllianceBlock is a fully-fledged ecosystem with a wide suite of products that help innovators build using decentralized technology. It’s now time for us to look outwards and find impactful businesses that can use our solutions to realize their visions. VISIV is a perfect example. As an avid electronic music lover and a veteran of the competitive music event industry, I know the challenges it currently faces as well as the vast opportunities that it is the era of DeFi and Web 3.0 present. Together with VISIV, AllianceBlock will help the music industry and its creators grasp these opportunities.”
Axel Picodot, DJ and Founder of VISIV had this to say about the integration:
“We are building in a way that will be useful for any future VISIV events and other events by providing building blocks for the entire industry. They can then be reused to recreate the same high-end experience, bringing enthusiasts closer together globally in unique ways coupled with completely new opportunities for artists, event organizers and crowds.”
For those who want to see AllianceBlock’s technology in action at a world-class techno event, grab your tickets here. See you in the future!
About AllianceBlock
AllianceBlock is bridging the gap between decentralized finance and traditional finance, by remedying issues that exist in both spheres and linking them more closely together. They see the future of finance as an integrated system in which the best of both worlds can work together to increase capital flows and technological innovation.
Building this future by bridging traditional finance with compliant, data-driven access to new decentralized markets, DeFi projects, and ecosystem-scaling tools such as funding and interoperability. As such, they are building a next-generation financial infrastructure that aims to provide regulated financial entities around the world with the tools they need to seamlessly access the DeFi space.
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