Nexera Foundation has just presented its latest DAO proposal, aiming to stimulate marketing efforts for the rest of 2024 and beyond. This year is already shaping into a transformative year for the Web3 industry. Nexera has been busy building best-in-class tokenization solutions, establishing strategic partnerships, and internally preparing for this next adoption phase — all while keeping the community at the core of all developments.
Following this ethos, the Nexera community, led by the decision-making of its DAO, has been called upon to decide on a key strategic step for the Nexera Foundation marketing team. This week, the Nexera team presented the first phase (of three) of a DAO proposal that looks to include their community in the integral processes relating to a marketing strategy. It has been posted on Nexera Foundation’s Commonwealth community for initial viewing and will then be submitted to the Nexera Snapshot page for voting after three days.
This proposal unveils a comprehensive three-phase marketing strategy designed to elevate Nexera brand awareness and expand the community significantly. The approach has been thoughtfully developed to extend its global presence and boost user engagement within the Nexera ecosystem.
The following blog will highlight the contents of this proposal, the motivations behind its creation, core objectives and what specific efforts will be needed.
Nexera Community Growth Increases NXRA Holders, Stakers and Benefits
The latest proposal, AB-NXRA-6 Nexera Community Growth (1/3), is part of a three-stage marketing strategy, starting with Phase 1 — Nexera Community Growth. This proposal is created based on community requests to increase brand awareness and community growth through specific marketing activities focusing on expanding Nexera’s reach.
The strategy will focus on marketing channels that reach highly cryptocurrency-aware audiences. It will also create a (content) funnel where new users entering the ecosystem will be informed about the utility of the $NXRA token and the opportunities that arise from staking in Fundrs.
The DAO is being asked to approve 940,000 NXRA from the DAO treasury to initiate this first phase over three months.
DAO Proposal Phase 1
Phase 1 focuses on establishing brand awareness and promoting community growth over three months. This will implement various marketing initiatives across multiple channels, including leveraging Key Opinion Leaders (KOLs), creating informative content to educate users about the utility of the NXRA token, conducting an SEO audit to optimize brand visibility, and developing press releases and opinion editorials in industry-leading publications. Following the initial three months, the effectiveness of these activities will be evaluated, and adjustments will be made to improve the strategy.
DAO Proposal Phase 2
The Phase 2 proposal will be published one month after the conclusion of Phase 1. It will introduce an ambassador program (that will start two weeks after the proposal and will last for at least six months) and place a focus on planning and attending important industry events. The ambassador program aims to expand global reach and establish Nexera in non-English-speaking communities, enhancing brand awareness. Additionally, Nexera will be presented at various Web3 industry events to promote its presence and engagement within the industry.
DAO Proposal Phase 3
The Phase 3 proposal will be initiated two months after Phase 1 and will implement activities to increase user engagement and trading volume on the Nexera Exchange. These activities, commencing one week after the proposal and lasting at least three months, will focus on reviewing and adjusting the marketing strategies based on their effectiveness. The goal is to highlight the benefits of Nexera Exchange to the current audience while developing a comprehensive marketing strategy to attract new users. Insights gained from the performance of Phase 1 will inform the activities deployed in this phase.
Each phase aims to drive one of Nexera’s fundamental beliefs and values — community-driven growth should be the foundation’s core strategy. The Nexera community has been instrumental in driving this growth over the years. Therefore, the commitment to the community remains unchanged: to create a community-led ecosystem that benefits from not just holding $NXRA but also offering opportunities to be the first to know about innovative startups in seed and pre-seed stages and early RWA tokenization projects.
With this DAO proposal, Nexera intends to grow the community, increase the number of $NXRA token holders, and encourage token holders to stake/lock their NXRA, participate in Fundrs initiatives, and reap the rewards.
NXRA Utility: Staking in Fundrs Activates Exclusive Rewards for New and Current Community Members
The Nexera strategy focuses on growing its community and expanding its pipeline through various initiatives. This will include attracting new members using proven marketing channels, welcoming them into the community, and educating them about the utility of the $NXRA token. The strategy will actively promote the exclusive benefits of staking NXRA in Fundrs, increase the number of stakers and provide more value for both funding seekers and contributors.
The proposal will spread awareness about Fundrs among new members and holders of NXRA, emphasizing its benefits. To enhance education and usage of Fundrs, the strategy will push more educational content, such as blogs and social media posts, to encourage $NXRA holders to stake their tokens and receive rALBT. This will clarify the benefits of staking while highlighting the utility rALBT holds across the Nexera ecosystem.
Increasing the number of users staking $NXRA and receiving rALBT adds value to the Fundrs platform, making it more appealing to new projects seeking funding. Expanding projects on the Fundrs platform means more user participation in fundraising, supporting new initiatives and granting access to exclusive events like burn events, where rALBT plays a central role. Creating a mutually beneficial ecosystem for projects and participants.
Measuring the Success of the Proposal and Scope of Work Ahead
Phase one will be focused solely on community growth. Therefore, the following objectives will be set and measured over three months:
- Increase Telegram community members from 19,000 to 30,000.
- Increase NXRA Holders from 19,500 to 30,000 holders.
- Increase NXRA stakers from 750 stakers to 2000 stakers.
- Increase Twitter from 71,000 to 100,000 (AllianceBlock Nexera account)
Key metrics provide a tangible way for the team and the DAO to measure marketing efforts and fine-tune the strategy to reach and surpass these objectives. Specific actions that will drive this growth are also highlighted below:
- Identify KOLs to engage with their cryptocurrency-activated communities.
- Conduct an SEO audit and create content at the top of the page for identified search terms.
- Implement a reworked content and social media calendar focused on key narratives.
- Leverage Reddit by sharing content in cryptocurrency, DeFi, and Tokenization.
- Increase PR activities and participate in OP-EDs.
- Increase Nexera Foundation’s social media activity and interactions.
- Add a social media manager to the Foundation marketing team to upscale output.
- Leverage Serotonin Web3 Marketing Agency as a partner to assist with all activities.
- Monthly community ‘town halls’ with ambassadors and key community members.
Leveraging these activities, the highlighted marketing channels and the extra support from the Serotonin agency will position Nexera in front of key cryptocurrency-activated audiences and drive community growth.
The proposal includes key milestones to monitor progress and a detailed budget for how the team will utilize the NXRA distributed from the DAO treasury to fulfill its objectives. You can find all that and much more on the AB-NXRA-6 Nexera Community Growth DAO proposal page on Nexera Foundation’s Commonwealth. Three days after this, it will be posted on Nexera’s Snapshot and open for voting. Keep an eye on Nexera’s socials for an update on when this will be available.
Nexera is about to undergo a growth spurt, and the more input from new community members, the better—join, stake your NXRA, and get exclusive benefits to early-stage tokenization projects!
About Nexera Foundation
Nexera Foundation is empowering the future of finance with cutting-edge open-source innovation. Nexera infrastructure seamlessly incorporates blockchain technology, facilitating on-chain and off-chain operations for simplified digital, financial, and real-world asset management.
Nexera Foundation is focused on nurturing the broader ecosystem and DAO and enhancing the utility of the NXRA token. It is committed to promoting community growth and driving innovation in the digital asset space, including the growth and development of current and future key ecosystem partners.
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