Hello again, and welcome to our #WenMarketing Update!
I’m Lillie, Head of Ecosystem Marketing at Nexera Foundation, and I’m thrilled to bring you another update on our community growth initiatives and the developments on the horizon. As we push forward with the strategies outlined in the DAO proposal, my commitment, along with that of the entire Nexera team, continues to be fully focused on amplifying the growth of Nexera and its ecosystem while cultivating a strong connection with our community.
In recent weeks, we’ve made significant strides in advancing our campaign. We are excited to announce that Serotonin, one of the most significant marketing agencies in the Web3 industry, is now fully integrated with our team. We are developing a comprehensive marketing strategy and sharpening our brand positioning. Besides this, we are further developing our KOL lineup to ensure we reach the key audiences with our messaging and create impactful op-eds with well-known publications such as Blockworks and CoinDesk. Simultaneously, we are carefully refining our focus on targeted keywords to enhance our digital presence.
Beyond our campaign’s immediate actions, we have been deeply engaged in various projects, as we shared in the first Nexera Ecosystem Update, which you can read here.
We are also excited to share some of our initial deliverables — Cryptohub and the Fundrs op-ed are just the beginning. As we advance the execution of our marketing strategy, expect to see an increasing flow of content, KOLs sharing their thoughts on Nexera across social platforms, and our brand identity solidifying.
With these exciting developments in mind, May promises to be another exciting month. We are aligning Nexera’s strategic directives more closely with our goals, creating content that resonates with our mission, and pushing numerous projects into production.
In addition to all the above initiatives, keep an eye on our social channels for frequent updates as we refine our social media and content strategies.
We could not have done this without your support, and we are deeply grateful to have you on this journey with us.
Wishing you a great and productive week,
Many thanks, Lillie
Progress and Key Activities to Stimulate Community Growth
Below are the key steps we have completed and are implementing to fulfill the strategies presented in the DAO proposal. You will also see key metrics we are aiming to increase.
Objectives
Below is a reminder of our objectives from the proposal:
- Increase NXRA Holders from 19,500 to 30,000.
- Increase NXRA stakers from 750 to 2,000.
- Increase Telegram community members from 19,000 to 30,000.
- Increase X from 71,000 to 100,000 (Nexera_Official account)
The Metrics
Below, you can find the growth of the outlined objectives:
- Wallets: 23,384 holders of NXRA (an increase of 966 since the last update).
- Staking: 1,063 wallets are now staking NXRA (an increase of 75).
- Telegram: 18,400 current members.
- X: Followers have increased to 75,282 (an increase of 896).
- Website Traffic: Our traffic more than doubled compared to the previous period (19 Feb — 31 March), increasing to 7,182 users. We notice significant traffic increases, especially when we engage KOLs or publish an op-ed. Notable dates are 11 and 21 April, with 1,711 and 1,030 users, respectively.
Overall, our metrics are showing a steady increase in user engagement.
Progress and Key Activities
At Nexera, we continue pushing the boundaries of innovation and collaboration across the business, achieving remarkable milestones across the Nexera ecosystem. Here’s an in-depth look at our progress:
Onboarding of Serotonin and strategic content development
Our work with Serotonin has become one of the cornerstones in our strategic initiatives, shaping Nexera’s narratives and ensuring they resonate with our audience. We are working to create a compelling dialogue that bridges Nexera with its community. This includes in-depth and comprehensive planning and execution of content strategies that target community growth and active engagement. Through this collaboration, we also explore and identify new growth channels, ensuring our content reaches beyond traditional boundaries and taps into new audiences.
Content Production
Various content funnels are now being built to ensure that newly onboarded community members are given a holistic overview of the Nexera ecosystem and its benefits to its community. Nexera is also producing content that hits current narratives within the industry. Outlined below are the key streams we are developing:
- Evergreen content — This content serves as a long-lasting and updatable resource, ensuring that our foundational concepts and values are easily accessible and updatable while continuing to engage and educate.
- User onboarding content — As previously mentioned, we continue to build out the user onboarding content. This content is tailored to ensure a smooth and welcoming onboarding experience for new users, informing them about Nexera, the NXRA token, staking NXRA in Fundrs, receiving rABLT, and empowering new community members with the knowledge they need to navigate our ecosystem effectively.
- Industry and community updates — We’re committed to keeping our community members well-informed and engaged with regular updates and insights, aiming to foster an increasingly knowledgeable and committed community.
- Explanatory content on ERC-7208 — To give further insight into the ERC-2708 standard the Nexera team has built, we are creating explanatory content and simplifying complex technical topics such as ERC-7208, making them accessible and understandable for all users, thereby enhancing transparency and trust.
- Builder (Developer) content — A focused effort is underway to nurture and engage our developer community with targeted, technical content that supports and stimulates innovation on our open-source platform.
- Nexera content pillars — Creating the content outlined above also informs our content pillars, enabling us to build informational content on topics such as the Nexera DAO, startup projects and more.
Op-Eds and Thought Leadership
Our thought leadership is showcased through strategic op-eds, starting with a notable publication in Analytics Insight focused on our innovative fundraising platform, Fundrs. This piece highlights our innovative approach to startup fundraising and establishes our voice in the decentralized finance and technology landscape.
An insightful op-ed on RWA tokenization is on the horizon, aiming to solidify our position as leaders in this area.
Further collaborations with prominent industry platforms like Blockworks and CoinDesk are underway, and we are working closely with the teams to ensure the success and publication of these articles. The articles will broadcast our insights and developments to a global audience, reinforcing our role as thought leaders in blockchain.
KOLs
As our strategy outlines, we are working closely with KOLs to leverage their influence and promote Nexera to their audiences, predominantly across social platforms like X and YouTube.
In this period, we have sourced and are working with over 25 KOLs for various deliverables, significantly extending our reach and embedding our presence in key conversations across the industry. In addition, we are nearing the completion of a deal with a major KOL. We are aligning and managing a strategic deployment of the KOLs to ensure that communications are delivered in line with strategic announcements for extensive reach.
Operational Enhancements in Social Media and Community Engagement
The imminent addition of a new Social Media Manager will introduce fresh perspectives and skills to our team, enhancing our ability to engage with our audience and maintain a vibrant online community presence.
We have reworked our social media strategy to ensure a consistent posting cadence. This strategy is designed to maximize reach and engagement through strategic algorithm leverage. The restructured social media calendar is crafted to ensure peak visibility and interaction. It is complemented by engaging community events like Spaces and AMA sessions, facilitating direct dialogue and building community trust and loyalty.
SEO and Web Strategy
Working closely with our SEO agency, we have refined our keyword strategy and web approach to align with evolving search trends and user behaviors. This ongoing effort ensures that our online presence is optimized to attract and engage our target demographic.
Recap of our deliverables
At Nexera, we are excited to reflect on impactful deliverables that have positioned the business in front of key audiences and enhanced our engagement with the broader community. Here’s a closer look at some of the recent highlights:
The Second CryptoHub X Thread
Our collaboration with CryptoHub continues to drive community growth, exemplified by the launch of our second Twitter thread. This ongoing series has showcased Nexera to new and engaged users and ensures we publish timely and relevant content. You can follow the thread and join the discussion here: CryptoHub X Thread on X. This thread serves as a platform for disseminating complex ideas in a digestible format, fostering a more informed and active community.
Op-ed on Crypto Grassroots Funding
Our recent op-ed, published by Analytics Insight, delves into the growing area of crypto grassroots funding, focusing on our innovative Fundrs platform. This piece outlines the dynamics and potential winners within this emerging sector, positioning Nexera at the forefront of this up-and-coming narrative. The article can be explored in full here: Crypto Grassroots Funding Op-ed. This publication has enhanced our credibility and authority, highlighting Nexera’s commitment to leading capital fundraising.
Ongoing Content Creation and Strategy
We continue to build and refine our content pillars, ensuring that each piece aligns with our strategic vision and meets the diverse needs of our audience. This effort encompasses a range of topics and formats designed to engage different segments of our community, from new joiners to seasoned community members and enthusiasts.
Increased Posting Cadence on X and Telegram
After initially increasing our posting cadence, we are now reworking our social media approach to further optimize and increase our organic reach on the various platforms. This strategic adjustment has been crucial in leveraging these platforms’ algorithms to maximize our reach and engagement, giving us insights into best practices and engagement times. Besides optimization, regular updates keep our community connected and responsive, turning our social media channels into forums for discussion and interaction.
Upcoming Focus Points
As we move forward, several key initiatives will be continuously expanded, each designed to enhance our reach and solidify our presence in the Web3 space:
Content Development
As this update outlines, we invest heavily in developing informational, educational and comprehensive resources, aligning tightly with our strategic pillars to ensure every publication resonates with our community and beyond. This process involves sophisticated content alignment with long-term value propositions, requiring diligent planning and execution. The outcome is informative content that enhances Nexera’s value proposition, encouraging deeper engagement and understanding within our ecosystem.
Serotonin and Enhanced Content Strategy
Our collaboration with Serotonin is entering a key phase. We are finalizing a comprehensive strategy, branding approach, and content strategy that will serve as the backbone for all future communications, as outlined above, as well as marketing efforts. This strategy ensures consistency and impact to establish Nexera as a thought leader in the Web3 industry.
We are excited to announce the pending release of our first batch of evergreen content. These articles and resources are designed to provide lasting value, serving as go-to references that support learning and engagement for all community members, new and existing.
Additionally, the publication of our new user onboarding content is imminent. These resources are tailored to ensure that newcomers to our platform experience a seamless and informational onboarding.
Content and Social Media Optimization
Our dynamic approach to content and social media is driven by continuous analysis of engagement metrics and user feedback. We adapt our real-time strategies to optimize reach and impact, ensuring our communications are heard and resonate deeply with our audience. This involves reworking our social media calendar to capitalize on peak engagement times and tailoring content to the preferences and needs of our community.
Expanding Media Presence
Our forthcoming op-ed on RWA Tokenization will highlight Nexera’s innovative approaches to tokenization infrastructure in real-world asset sectors. This publication will reinforce our role as pioneers in open-source and compliant technology with tangible assets.
The progress and delivery of our collaborations with Blockworks and CoinDesk will mark a significant milestone in our media strategy. These op-eds will showcase Nexera’s expertise and innovative projects to a global audience, further establishing our authority in the field.
We are continuously working on additional op-eds that will explore various facets of the Web3 industry, aiming to spark discussions and raise awareness about the potential and versatility of Nexera’s ecosystem.
Strategic audience engagement
As we continue our work with thought leaders in the space, we are carefully approaching our collaboration, ensuring that we educate potential audiences on Nexera’s value and sharing thought leadership pieces alongside key information from Nexera.
SEO Enhancements and Operational Developments
Completing our SEO audit and the ongoing keyword optimization work is critical to enhancing our online visibility and search engine rankings. These efforts ensure that Nexera’s digital footprint is extensive and impactful.
Introducing our new Social Media Manager will bring fresh perspectives to our team. Their expertise will be instrumental in further refining our engagement strategies and enhancing the effectiveness of our social media interactions.
Community Interaction and Engagement
Our community is Nexera’s heartbeat, and we are ramping up our interactive initiatives. Upcoming Spaces and AMA sessions are designed to foster open dialogue, gather feedback, and share insights directly with our users. These interactions are essential for building a strong, informed, and engaged community.
Closing words
Your continuous support and engagement are the driving forces behind our innovations and successes. We value your input and encourage you to participate actively in our community through our official channels. With that in mind, you will see me more often in our official community chat in the coming weeks. I am looking to engage with and collect feedback from you!
I thank you for being an integral part of our journey. Your input, feedback, and continued support encourage me and the team to give our best.
Thank you for reading, and I look forward to continuing and pushing this growth phase forward.
About Nexera
Nexera is empowering the future of finance with cutting-edge open-source innovation. Nexera infrastructure seamlessly incorporates blockchain technology, facilitating on-chain and off-chain operations for simplified digital, financial, and real-world asset management.
Nexera Foundation is focused on nurturing the broader ecosystem and DAO and enhancing the utility of the NXRA token. It is committed to promoting community growth and driving innovation in the digital asset space, including the growth and development of current and future key ecosystem partners.
Learn more about Nexera by following them on X, joining the Telegram Community, or visiting their website.
